Essential is a popular haircare brand from Japan. Understanding the
needs of Singaporean girls and their hair woes, Essential has a wide
range of products to help repair and care for hair.
Essential offers products ranging from basic care like Shampoo &
Conditioner to more intensive treatments like Hair Masks and Leave On
Treatments.
This September, Essential relaunches its Leave On Treatment range with
the brand new CC Oil and Night Care Milk.
While many people may know that heat styling, perming and dyeing can
damage your hair, they may not know that external environmental factors
and some of their everyday habits can put stress on your hair and impact
its health and appearance.
Essential CC Oil
The ‘CC’ in the new Essential CC Oil stands for Cuticle Care.
Also shares the same ‘multi-functional’ concept of BB or CC Cream in skincare.
Concept of BB/CC Cream = 1 cream with x number of efects (eg.
Moisturize, cover blemishes, brighten skin, etc). Concept of Essential CC Oil = 1 oil protects your hair from 5 hair stresses.
CC Oil forms a protective coat around each hair strand and protects your hair
from the 5 hair stresses, leaving you with more beautiful, less tangles and
manageable hair.
To be applied in the morning and can be reapplied any time of the day.
The 5 Hair Stresses
1. Blow drying: Heat damage/friction from blow drying
The process of blow-drying removes moisture from the hair, both outside
and inside the hair - leaving hair dry, brittle and susceptible for further
damage.
2. Combing: Friction to the hair cuticles due to daily combing
Combing through wet hair causes great hair damage as the hair follicle is at
is most fragile state. Likewise, the friction caused by coming through dry hair
can form hair knots which makes hair prone to unnecessary breakage.
3. Split Ends: Fraying of hair shaft due to dry and brittle hair
The ends of your hair are the oldest and driest parts. When the protective hair
cuticle is destroyed at the end of the hair, the hair splits into two or more
parts.
4. Hair Breakage
Besides daily heat styling, blow drying and brushing, other seemingly
harmless actions like tying your hair into a tight ponytail or twirling your hair
with your fingers exert excessive stress on your hair, resulting in hair
breakage.
5. Dryness: Dry hair that feels rough
Exposure to the sun, wind or even air-conditioning can result in hair dryness.
The hair cuticle that protects the hair is weakened and is unable to retain
moisture within the cuticles of the hair.
Essential Night Care Milk
Protects your hair from pillow friction by leaving a protective coat around each hair
strand and prevent misaligned cuticles when hair rubs against the pillowcase, leaving
hair more manageable the next morning.
To be applied on damp or dry hair before going to bed.
I have been using both products everyday. CC oil sure give me my smooth hair with less fizzy-ness. And I never thought night care for hair would be this important. But trust me, I woke up less tangled hair especially when I have permed hair.
The Essential CC Oil & Essential Night Care Milk are both retailing at $11.90!
Play Essential’s Mane Hero Facebook game and combat the 5 evil Hair Stress
Brothers and Pesky Pillow King and win attractive weekly prizes!
Have a good hair day!
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